Fashion Marketing Branding and Communication at Collarts

Degree

Diploma

International Student

years

hours of industry placement

STUDY MODES

Blended, On Campus, Online

NEXT INTAKE

February 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

If you can’t wait for a career as a Brand Manager, Fashion Marketing, Digital Marketing Specialist, Media & Communications Manager, Social Media Manager, Content Creator or Influencer Marketing Manager, this is the course for you.

The course focuses on four key areas in the fashion space – Fashion Communications, Consumers, Entrepreneurship and Industry Awareness – together these will hone your skills in social media, fashion styling, image-making, digital brand communications and marketing.

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Leveraging emerging technologies, industry-standard software and innovative platforms, you’ll also connect with fashion professionals and community organisations throughout your studies in order to gain practical experience and a deep understanding of the industry’s current and future landscapes.

Apply Now Download Guide

Course Information

Course Structure

Bachelor of Fashion Marketing: Branding & Communication

The bachelor degree can be completed in six trimesters (2 years) of full-time study or part-time equivalent. Click here for detailed unit outlines and codes.

First Year	Trimester 1	Trimester 2	Trimester 3
Fashion Fundamentals	Global Fashion Narratives	Fashion Product Lifecycle	Fashion Brand Communications
Fashion Marketing	Introduction to Marketing and Branding	Visual Merchandising and Product Narratives	Consumer Insights and Fashion Consumption
Fashion Retail Entrepreneurship	Sustainable Fashion Business	Fashion Retail Environments	Fashion Styling and Image Making
Industry Awareness	Critical Thinking	Critical Survey	Social Media and Fashion Influencers

Second Year	Trimester 1	Trimester 2	Trimester 3
Fashion Communication	Digital Fashion Campaigns	Sustainable Marketing Communication	Brand and Marketing Communication Capstone Project
Fashion Consumers	E-Commerce and User Experience	Data Analysis and Fashion Analytics	Brand and Marketing Communication Capstone Project
Fashion Entrepreneurship	Retail Disruptors and Fashion Frontiers	Creative Entrepreneurship	Entrepreneurship Capstone
Industry Awareness	Group Project / Elective-6 point	Career Development	Industry Placement

Fees & Scholarships

Local Student Fee Breakdown

Switch to International Student

UNIT

$2,926.00

TRIMESTER

$11,704.00

(full-time study)

BACHELOR

$70,224.00

(six trimesters full-time study)

Learn about the FEE-Help program

Unlocking the gateway to higher education at Collarts is easier thanks to the Australian Government's FEE-HELP program.

Wondering about eligibility and the smaller details? The FEE-HELP Information Booklet or Australian Government Study Assist website have all the details you'll need.

Enrolling at Collarts is your first step towards a creative career you’ll love. Once deemed eligible, the ATO will email you an eCaf form. Then, with your TFN or TFN application receipt, you're ready to start your FEE-HELP application. Just be sure to submit it before the census date.

Note: You only incur debt for the subjects you're enrolled in post-census date.

Entry Requirements & Admission

How to apply

There are no cookie-cutter moulds to fit into at Collarts. We're all about celebrating diversity, individuality, and the kaleidoscope of creativity that makes each applicant unique.

We’re looking for individuals who are passionate, driven, and capable of sharing a unique voice. Sounds like you? Apply Today with us.

Year 12's:

Completion of Year 12, or the State or International equivalent.
There are no ATAR minimum or subject requirements.

Apply Now

Non-Year 12's:

Completion of at least half of the first year of study (0.5 EFTSL) of a higher education diploma, associate degree, bachelor degree or higher, or International equivalent OR
VET Certificate qualification, or an International equivalent OR Work and Life Experience.
Click here for international admission and eligibility requirements.
Click here for intake dates.
Click here for the indicative enrolment number.

You may contact a Future Student Advisor for any questions at 1300 818 777 or admissions@collarts.edu.au

Apply Now

Pathways

Opportunities and experiences.

Gain in-depth knowledge and industry experience in the world of sustainable fashion.

The Bachelor of Applied Business (Fashion Marketing) course is perfect if you want to work in the fashion industry in styling, event management, marketing, or business.

Throughout the degree, you will:

Leverage technology to enable a sustainable fashion future.
Develop sustainable strategies for fashion buying and planning.

Navigate the complexities of the fashion industry while upholding ethical standards.
Get valuable insight into the fashion industry with guest lectures, internships, and real-world projects.
Access career pathways through our industry partnerships and placements.
Get real-life experience through 60 hours of industry placement in the Bachelor course.
Study online, on campus, or blended, with access to all Collarts campus facilities.

The Bachelor of Fashion Marketing (Branding & Communication) is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 114000H (2 years)/114001G (3 years).

years or 2 years accelerated

hours of industry placement

STUDY MODES

Blended, On Campus, Online

NEXT INTAKE

February 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Apply Now Download Guide

Course Information

Course Structure

Bachelor of Fashion Marketing: Branding & Communication

The bachelor degree can be completed in 3 years of full-time study or 2 years accelerated delivery. Click here for detailed unit outlines and codes.

First Year	Trimester 1	Trimester 2	Trimester 3
Fashion Fundamentals	Global Fashion Narratives	Fashion Product Lifecycle
Fashion Marketing	Introduction to Marketing and Branding		Visual Merchandising and Product Narratives
Fashion Retail Entrepreneurship		Sustainable Fashion Business	Fashion Retail Environments
Industry Awareness	Critical Thinking	Critical Survey

Second Year	Trimester 1	Trimester 2	Trimester 3
Fashion Buying	Fashion Materials and Making	Fashion Buying and Product Curation
Fashion Consumers	Consumer Insights and Fashion Consumption	E-Commerce and Fashion Consumption
Fashion Retail Management	Design Thinking for Retail Management		Retail Disruptors and Fashion Frontiers
Industry Awareness		Digital Application for Fashion Products	Elective / Group Project

Third Year	Trimester 1	Trimester 2	Trimester 3
Fashion Buying	Fashion Finances and Merchandising Strategies		Fashion Buying and Retail Management Capstone Project
Fashion Consumers	Data Analysis and Fashion Analytics		Fashion Buying and Retail Management Capstone Project
Fashion Retail Management		Ethical Business Management	Entrepreneurship Capstone Project
Industry Awareness	Careers Development	Industry Placement

Fees & Scholarships

International Student Fee Breakdown

Switch to International Student

UNIT

$3,478.00

On-Campus

UNIT

$2,926.00

Online

Scholarships

Scholarships are now available for international students and valid for all international study applications from March 2024. Kickstart your creative studies while we ease the financial load – eligible students can receive up to $11,000 AUD for a Bachelor or up to $3,600AUD for a Diploma.

Eligibility criteria:

Applicants must submit a 300-word statement along with their application explaining why they should be awarded the scholarship.
Approved applicants must comply with their visa conditions and obligations as Collarts students.
Applicants must meet Collarts entry requirements.
Scholarships are limited and awarded at the discretion of the Collarts International Team.
Valid for applications received in 2024.
Students must pay their fees on time to maintain eligibility.
Students must maintain a credit (65%) average or above in their Collarts studies to maintain eligibility.

Entry Requirements & Admission

Eligibility requirements

International students must meet the following criteria:

Applicants must be at least 18 years old at course commencement.
Successful completion of a senior secondary school certificate equivalent to Australian Year 12.
English proficiency (see below).
Interview.

English language requirements

Our English requirement is an overall IELTS score of 6.0 or equivalent (with no single band score below 6.0) for all the courses, except Entertainment Journalism, where students are required to have an overall IELTS score of 6.5 (with no single band score below 6.0).

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, A Level or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions.
Successful completion of an English course at any of our pathway providers.

Admission requirements

Collarts is a place where performance, passion, and industry knowledge collide. We're not just looking for students; we're on the lookout for future playwrights and directors. To see if you are one of them, you'll undergo an admissions interview, during which you’ll discuss your experiences, background, and reasons why this field is calling your name.

Apply Now

In addition to the above, you’ll need to supply the following documentation to support your application:

A certified copy of transcripts and high school certificate (translated if necessary).
English test results or alternative evidence of English proficiency.
A certified copy of your passport.
A current visa (if applicable).
Satisfy the Genuine Entry Requirement (if applicable). Find out more here.

How to apply

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.
Organise and submit the requested documentation for your application, ensuring all details are correct.
Book and attend an interview and/or audition, where you will meet our friendly International Team.
If your application is successful, Collarts will issue a Letter of Offer.
To accept your offer, you must return a signed Student Agreement to receive an invoice.
Once your payment is received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.
Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).
Once you have all the documents, apply for your student visa.
Congratulations! You're ready to start studying at Collarts.

Apply Now

Pathways

Opportunities and experiences.

Throughout the degree, you will:

Leverage technology to enable a sustainable fashion future.
Develop sustainable strategies for fashion buying and planning.

Navigate the complexities of the fashion industry while upholding ethical standards.
Get valuable insight into the fashion industry with guest lectures, internships, and real-world projects.
Access career pathways through our industry partnerships and placements.
Get real-life experience through 60 hours of industry placement in the Bachelor course.
Study online, on campus, or blended, with access to all Collarts campus facilities.

The Bachelor of Fashion Marketing (Branding & Communication) is recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 114000H (2 years)/114001G (3 years).

months

units per trimester

STUDY MODES

Blended, On Campus, Online

NEXT INTAKE

February 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Apply Now Download Guide

Course Information

Course Structure

Diploma of Fashion Marketing

The Diploma can be completed in two trimesters (8 months) of full-time study and you have the opportunity to progress into the Bachelor degree (subject to academic performance). Click here for detailed unit outlines and codes.

First Year	Trimester 1	Trimester 2
Fashion Fundamentals	Global Fashion Narratives	Fashion Product Lifecycle
Fashion Marketing	Introduction to Marketing and Branding	Visual Merchandising and Product Narratives
Fashion Retail Entrepreneurship	Sustainable Fashion Business	Fashion retail Environments
Industry Awareness	Critical Thinking	Critical Survey

Fees & Scholarships

Local Student Fee Breakdown

Switch to International Student

UNIT

$2,926.00

TRIMESTER

$11,704.00

(full-time study)

BACHELOR

$70,224.00

(six trimesters full-time study)

Learn about the FEE-Help program

Unlocking the gateway to higher education at Collarts is easier thanks to the Australian Government's FEE-HELP program.

Wondering about eligibility and the smaller details? The FEE-HELP Information Booklet or Australian Government Study Assist website have all the details you'll need.

Note: You only incur debt for the subjects you're enrolled in post-census date.

Scholarships

In Stage Three, our Fashion Marketing students get a chance to do an international exchange in the fashion capital itself, Paris, France! Imagine yourself strolling down the Champs-Élysées, sipping espresso at a chic Parisian café, and absorbing the artistic energy of one of the most fashionable cities on the planet.

You won't just be living the Parisian dream; you'll be studying in style at ESMOD, diving into their Fashion Business program, a fashion-forward education that immerses you in the heart of the industry. The ESMOD alumni include names like Olivier Rousteing, the creative force behind Balmain; Christophe Decarnin, the genius behind Balmain and Paco Rabanne; Reem Acra, the bridal couture maestro; Thierry Mugler, the legendary creator of Mugler; and Simon Porte Jacquemus, the visionary behind Jacquemus. These are not just names; they are the fashion legends who have walked the same halls and breathed the same creative air at ESMOD.

Will you become part of a legacy in the fashion world?

Entry Requirements & Admission

How to apply

There are no cookie-cutter moulds to fit into at Collarts. We're all about celebrating diversity, individuality, and the kaleidoscope of creativity that makes each applicant unique.

We’re looking for individuals who are passionate, driven, and capable of sharing a unique voice. Sounds like you? Apply Today with us.

Year 12's:

Completion of Year 12, or the State or International equivalent.
There are no ATAR minimum or subject requirements.

Apply Now

Non-Year 12's:

Completion of at least half of the first year of study (0.5 EFTSL) of a higher education diploma, associate degree, bachelor degree or higher, or International equivalent OR
VET Certificate qualification, or an International equivalent OR Work and Life Experience.
Click here for international admission and eligibility requirements.
Click here for intake dates.
Click here for the indicative enrolment number.

You may contact a Future Student Advisor for any questions at 1300 818 777 or admissions@collarts.edu.au

Apply Now

Pathways

Opportunities and experiences.

Become a confident Fashion Marketer.

Our Diploma of Applied Business (Fashion Marketing) can lead to a thriving career in styling, event management, marketing, or business within the fashion industry.

This Diploma is designed to hone your skills and immerse you in the intricacies of fashion marketing. Whether your passion lies in creating captivating styles, orchestrating unforgettable events, mastering the art of marketing, or navigating the business side, this course is your launch pad.

Throughout the Diploma, you will:

Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media.

Learn practical skills in fashion merchandising, styling and trend forecasting.
Work on industry projects with fashion designers and brands.
Get hands-on experience running fashion shows, installations and gallery events.
Develop an industry-relevant portfolio of creative projects.
Participate in an International exchange program.
Study on-campus, online, or blended, with access to all of Collarts’ campus facilities.

The Bachelor and Diploma of Applied Business (Fashion Marketing) are recognised under the Australian Qualifications Framework, accredited through CRICOS; CRICOS Code 096728K (2 years)/104500D (3 years) & 096729J (2 trimesters)/104388K (3 trimesters).

year or 8 months accelerated

units standard or 4 units accelerated delivery

STUDY MODES

Blended, On Campus, Online

NEXT INTAKE

February 2025

LOCATION

Fitzroy

Branding & Communication

It's time.

Apply Now Download Guide

You’ll develop and implement sustainable strategies across all areas of branding and fashion marketing, ensuring you contribute to a more sustainable and ethical fashion ecosystem.

Apply Now Download Guide

Course Information

Course Structure

Diploma of Fashion Marketing

First Year	Trimester 1	Trimester 2	Trimester 3
Fashion Fundamentals	Global Fashion Narratives	Fashion Product Lifecycle
Fashion Marketing	Introduction to Marketing and Branding		Visual Merchandising and product Narratives
Fashion Retail Entrepreneurship		Sustainable Fashion Business	Fashion Retail Environments
Industry Awareness	Critical Thinking	Critical Survey

Fees & Scholarships

International Student Fee Breakdown

Switch to International Student

UNIT

$3,478.00

On-Campus

UNIT

$2,926.00

Online

Scholarships

Eligibility criteria:

Applicants must submit a 300-word statement along with their application explaining why they should be awarded the scholarship.
Approved applicants must comply with their visa conditions and obligations as Collarts students.
Applicants must meet Collarts entry requirements.
Scholarships are limited and awarded at the discretion of the Collarts International Team.
Valid for applications received in 2024.
Students must pay their fees on time to maintain eligibility.
Students must maintain a credit (65%) average or above in their Collarts studies to maintain eligibility.

Entry Requirements & Admission

Eligibility requirements

International students must meet the following criteria:

Applicants must be at least 18 years old at course commencement.
Successful completion of a senior secondary school certificate equivalent to Australian Year 12.
English proficiency (see below).
Interview.

English language requirements

Applicants may also provide the following as evidence of their English proficiency:

Results of English subjects in a range of countries’ secondary school certificate, A Level or the International Baccalaureate. Please contact international@collarts.edu.au if you have any questions.
Successful completion of an English course at any of our pathway providers.

Admission requirements

Apply Now

In addition to the above, you’ll need to supply the following documentation to support your application:

A certified copy of transcripts and high school certificate (translated if necessary).
English test results or alternative evidence of English proficiency.
A certified copy of your passport.
A current visa (if applicable).
Satisfy the Genuine Entry Requirement (if applicable). Find out more here.

How to apply

Apply online via the Apply Now button on the page. Soon afterwards, our International Team will contact you.
Organise and submit the requested documentation for your application, ensuring all details are correct.
Book and attend an interview and/or audition, where you will meet our friendly International Team.
If your application is successful, Collarts will issue a Letter of Offer.
To accept your offer, you must return a signed Student Agreement to receive an invoice.
Once your payment is received, Collarts will issue an Electronic Confirmation of Enrolment (eCOE) as evidence of your enrolment.
Once you have your eCoE you must purchase your Overseas Student Health Cover (OSHC).
Once you have all the documents, apply for your student visa.
Congratulations! You're ready to start studying at Collarts.

Apply Now

Pathways

Opportunities and experiences.

Throughout the Diploma, you will:

Gain an in-depth understanding of fashion business, marketing, publicity, entrepreneurship and social media.

Learn practical skills in fashion merchandising, styling and trend forecasting.
Work on industry projects with fashion designers and brands.
Get hands-on experience running fashion shows, installations and gallery events.
Develop an industry-relevant portfolio of creative projects.
Participate in an International exchange program.
Study on-campus, online, or blended, with access to all of Collarts’ campus facilities.

Options? We’ve got plenty. Get ready to be inspired.

Collarts course listings are in-depth, and your future career is in there, waiting to be discovered. Speak with a careers consultant, or download our course guide.

Download Guide BOOK A CHAT

Future Careers

Fashion career options as diverse as your wardrobe.

Fashion Brand and Marketing Manager

Responsible for brand development, marketing and promotional strategies and aligning them with market trends. Cultivate a brand's image, manage campaigns, and enhance consumer engagement, crucial for sustaining a competitive edge in the ever-evolving fashion industry.

Average industry salary*:

$70k - $120k

Fashion Influencer or Content Creator

Develop and leverage your own personal brand and business by curating and sharing compelling content across social media platforms to engage a target audience. Collaborate with fashion brands, designers and retailers for sponsored content or partnerships.

Average industry salary*:

$70k - $100k

Creative Director

Lead the artistic vision for fashion brands, overseeing design and marketing teams, and ensuring brand cohesion. Blend innovation with market trends, shaping a brand's aesthetic, and driving creative strategies to elevate and maintain a distinctive identity in the dynamic world of fashion.

Average industry salary*:

$100k - $150k

Learn more about campus life at Collarts

Book a Campus Tour

Life After Collarts

Danielle - Fashion Marketing Alumni

"A lot of the lecturers worked in the industry in different areas, they where incredibly well connected. Getting in a lot of the guest speakers helped us build great connections. "

Interested but want to see what else we offer?

If you can’t wait for a career as a Retail Buyer, Product Developer, Range Planner, Visual Merchandiser or Customer Experience Designer, then our Buying and Retail Managment Degree may be for you.

Learn More

Frequently Asked Questions

What resources are available to assist me with this course?

There are various resources you will have access to that will assist you with your studies:

Fairchild’s online library - provides access to global online fashion content that covers the full spectrum of topics covered in the course.
WGSN - online trend forecasting and analytics platform.
Edited - online retail intelligence platform providing live sales data.
Adobe suite - Illustrator, Photoshop, In-design and Premier Pro.
Style Atlas - online product line management system.

Is this course available to study online?

Who are my Faculty Members?

You will be taught by lecturers who have extensive fashion industry knowledge and experience. Here are some of the names you'll get to know during your studies.

DEBBIE PRATT (Program Leader)
● 20 years of industry experience.
● Expertise in Brand & Product Management.
● Worked in the apparel division for Nike and Diadora.

DIANE CURTIS (Program Coordinator)
● 20 years of industry experience.
● Expertise in Fashion Buying and Merchandise Planning.
● Worked as a Senior Buyer for CK Calvin Klein, Armani Exchange, and Spotlight.

MONIQUE MONFROY (Program Coordinator)
● 10 years of experience in Photojournalism and Fashion Photography
● Founder and owner of small fashion business label Texcoco Collective

Are there any scholarships or exchange opportunities?

From Stage 3 onwards, Fashion Marketing students have the opportunity to take part in an international exchange to ESMOD in Paris, France. This allows you to study for a semester in ESMOD's Fashion Business program and immerse yourself in one of the most fashionable cities in the world.

ESMOD alumni include Olivier Rousteing (Balmain), Christophe Decarnin (Balmain, Paco Rabanne), Reem Acra (bridal couture designer), Thierry Mugler (Mugler) and Simon Porte Jacquemus (Jacquemus).

Will I get to collaborate with students from other courses?

Students collaborate with Photography students during fashion styling projects where they plan photoshoots for a range of fashion marketing and communications. They also collaborate with students from Fashion & Sustainability in multiple units, as well as working on a shared project for Melbourne Fashion Week. There are also various on-campus collaborative events such as the clothes swap.

Your Fashion Marketing (Branding & Communication) course can’t wait. Neither can you.

Search.

Bachelor of Fashion Marketing (Branding & Communication)

Bachelor of Fashion Marketing (Branding & Communication)

Diploma of Fashion Marketing

Diploma of Fashion Marketing

years

hours of industry placement

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

years or 2 years accelerated

hours of industry placement

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

months

units per trimester

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

year or 8 months accelerated

units standard or 4 units accelerated delivery

STUDY MODES

NEXT INTAKE

LOCATION

Branding & Communication

Course Information

Options? We’ve got plenty. Get ready to be inspired.

Future Careers

Fashion Brand and Marketing Manager

Fashion Influencer or Content Creator

Creative Director

Learn more about campus life at Collarts

Danielle - Fashion Marketing Alumni

Interested but want to see what else we offer?

Frequently Asked Questions